Rad's Weird Pricing?

The Rad Jesus Shop is all about doing things a little differently. Why? Because life’s too short to be ordinary. Here’s how our unique pricing system works to honor Rad’s philosophy of boldness and kindness:

  • Why Everything Ends in 33

    At Rad Jesus, every price ends in 33. That’s no accident—it’s a tribute to the 33 years that Jesus walked the Earth. It’s our way of keeping that memory alive with every purchase. When you see a price that ends in 33, you’re reminded of Jesus’s legacy of love, kindness, and boldness.

  • The Extra 33 Cents

    What’s up with that extra 33 cents? It might seem small, but it adds up fast! That little bit, along with 10% of our net profits, goes straight to organizations Rad and his crew deem worthy of support. Whether it's helping the homeless, protecting our oceans, or supporting mental health initiatives, that 33 cents is always making a difference.

  • More than a Number

    Sure, 33 is just a number—but in the Rad Jesus Shop, it’s a symbol of something bigger. It’s a reminder that every time you shop with us, you’re not just buying a product—you’re contributing to a cause. It’s bold. It’s kind. And it’s 100% Rad.

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